This year, the NFL is launching official betting. Three sportsbooks are set to become its official betting partners, giving them access to official league data. With the exclusive access to this content, these companies can promote their affiliation with the NFL and tie their brand name to specific stats. If the five-year deal works, the league stands to earn nearly $1 billion from its partners. It is unclear when this will happen, but it is worth noting that the NFL has the option to opt out at the end of three years.
In addition to the PGA Tour, betPARX has announced a partnership with the Memorial Tournament. The partnership will provide fans with branded experiences during the Memorial Tournament. Because betPARX stepped into the golf market with the Memorial Tournament, it has leveraged its influence to become an official betting partner of the entire PGA Tour. By signing this partnership, betPARX will gain access to the intellectual property of the PGA Tour, including its marks, video highlights, and more.
The partnership between Betfair and Palmeiras will extend beyond the sphere of football. In addition to providing digital content on the club’s website, the partnership will include the official betting partner on Palmeiras’ women’s team kit. In addition, the two sides will also collaborate on fan experiences and promotions. The partnership will be visible to fans across the world. The company has invested heavily in sports betting, and will continue to expand their relationship.