The Rise of Official Betting

Official betting is a growing industry in the United States. With sportsbooks such as DraftKings and Betfred setting the bar high, it is no surprise that the sportsbook market is set to explode in the near future. In this article, we take a look at the industry as a whole and discuss some of the biggest movers and shakers in the game.

There are hundreds of official sports betting sites in the US alone. In fact, the NFL signed an exclusive contract with Caesars to handle their online betting needs. However, as of July 2019, Caesars had only closed on its acquisition of William Hill.

Official betting does not only provide fans with a more personalized experience, but it also presents an opportunity to boost revenue for both the leagues and operators alike. For example, the NFL will benefit from a tax revenue share on its online gambling revenue.

Using a data powered solution, NASCAR came up with a cool product. It’s the first of its kind, and it’s a nice way to show off your betting prowess while at the same time giving fans across the nation a fun, engaging live experience.

As of last month, 10 operators had submitted applications to SWARC, the official governing body of the official sports book industry in the US. One of those applicants was DraftKings, the official sportsbook of the NHL and a major player in the state’s burgeoning iGaming industry. The PGA TOUR is another notable name, having recently expanded its multi-year marketing partnership.