This season, the NFL will have its very own official betting partners. The league recently announced a multiyear agreement with DraftKings, FanDuel, and Caesars Entertainment that will give all three companies exclusive access to NFL content and make it easier to integrate betting content into broadcasts this fall. But what exactly does official betting mean? It is simply the use of league-approved data to determine odds on games and prop bets. However, there are some key differences between official betting and commercial wagering.
While many people have mixed feelings about gambling, the NFL is trying to woo fans to its games. It has begun to integrate gambling content into its broadcasts and stadium experience. In April, the NFL announced its official betting partnerships with DraftKings, FanDuel, and Caesars. NFL expects to earn $270 million this year from the gambling deals. The NFL isn’t alone in pushing official betting on sports. While most players prefer sportsbook apps, some fans are apprehensive about betting kiosks.
While legal in most states, there are concerns about unofficial betting data compromising the integrity of games. While some states are embracing legal sports betting, others are stumbling in their attempts to open their markets to bets. In North Carolina, for example, the legalization of sports betting is currently underway, while New Hampshire is enjoying the fruits of legal bets. In Canada, Maple Leaf Sports & Entertainment has recently announced a partnership with PointsBet, which will make Maple Leaf Sports & Entertainment the official betting partner of a number of brands.