The NFL has become the latest American sports league to sign an official betting agreement. This agreement gives the NFL and three sportsbooks exclusive rights to league data and allows the companies to promote their relationship with the NFL by tying their brands to team statistics. If the five-year deal goes as planned, the NFL will receive nearly $1 billion in revenue. In case that doesn’t work out, the league can opt out at the end of three years. It’s unclear when betting will begin on NFL games, but fans can expect to see more sports content on the NFL Network this fall.
The two companies have also announced an extension of their collaboration. Previously, the two companies had partnered on the Memorial Tournament, which is the second-most-viewed tournament on the PGA Tour. The agreement allows the companies to collaborate on odds-based content for fans and will give them access to PGA Tour intellectual property and marks. It also allows them to distribute video highlights to their fan base. In addition to the expanded ties, betPARX also plans to develop its fan experience by offering branded fan experiences.
Despite the potential benefits of an official sports betting agreement, many sports fans still remain wary. For instance, New York is one of the few states that doesn’t allow sports betting. Currently, sports betting laws restrict the use of official league trademarks in the mobile sports betting app. In addition, a person must be 21 years old to bet on college games. Furthermore, if a person is underage, they can’t wager on high school games.