The NFL is partnering with betting operators to expand its sports betting options. The league announced these partnerships in April, and expects these deals to generate about $270 million this year. As a result, betting content will increasingly permeate game broadcasts and the experience at the stadium. Moreover, NFL fans can now use mobile apps to place bets on games they’re watching.
The MLB, NHL, and NBA are among the many sports leagues that have partnered with official betting partners. In addition, five NFL teams have signed marketing agreements with casinos. Recently, Cowboys owner Jerry Jones invested in DraftKings, an online sports betting service. The partnership has helped DraftKings expand its product offerings, adding casino games and traditional betting.
Since sports betting was made legal across the U.S., wagering on the sport has increased significantly. In fact, between 2020 and ’21, the amount of money wagered with official betting operators increased by 50 percent. This growth rate is expected to continue. However, some questions remain: What kind of betting will become more common? And how will official betting affect the Tour’s business?
Since the Supreme Court’s ruling, seven states have legalized sports betting. Nearly $8 billion dollars have been wagered in these markets. Several more states are poised to follow suit later this year. Many experts believe that the United States will become the largest regulated sports betting market in the world. The sports betting industry is a high-tech industry centered on professional athletics. Waffle House is one example of a restaurant that now offers legal sports betting.