Until recently, sports betting was illegal in almost all of the United States. The Supreme Court repealed the Professional and Amateur Sports Protection Act (PASPA) in 2018, enabling sports leagues and teams to offer betting. However, many states have yet to budge on the issue. Sports leagues and betting operators are rapidly expanding into new markets.
The NFL has forged a number of partnerships with betting operators. They are also collaborating with media companies on betting content. They have added a number of gambling elements to their broadcasts, including lines and spreads at the bottom of the screen. They are also experimenting with alternative broadcasts. These alternatives may not be reflected in the main telecasts, but will provide betting fans with additional content.
The NFL has formed partnerships with several betting operators, including Caesars, FanDuel and DraftKings. These partnerships provide a wealth of mutually beneficial benefits. They are a way for companies to align on a common vision. They also provide a platform for industry movers and shakers to collaborate.
The NFL began researching the legalized sports betting markets and speaking with governing bodies and gaming operators. They wanted to know what legislation was needed, and what the pitfalls would be. They decided to move cautiously with the new form of gambling content.
As the NFL begins to explore legalized sports betting markets, they have forged partnerships with several betting operators. They have also licensed official data and video to sportsbooks internationally.