Many sportsbooks have been in the business of making people rich, and now, they’re expanding their offerings to include official betting. While the NFL has not officially designated its betting partners, the company that partnered with it will have access to data from the league and will be integrated into the NFL Network broadcasts. However, some leagues are concerned that unofficial data could compromise the integrity of a game. To prevent such a situation, sportsbooks are looking for ways to make their betting apps more appealing to fans.
To create the right atmosphere for official betting, the NFL decided to work with MGM to make it possible for sportsbook operators to use the league’s data. The new partnership will provide data to sportsbooks more quickly, and will allow the odds to have a longer shelf life. However, the NFL is wary of alienating its casual fans. It also plans to continue testing alternative formats, which may not impact the main telecasts. The NFL is confident that one day, sportsbooks will employ betting analysts.
As of April 2018, only seven states offer sports betting, and some are planning to legalize the practice. These states have taken in nearly $8 billion in bets, and more are poised to follow suit. The NFL has claimed that legalized sports betting threatens its moral thread, but the integrity of the game seems to have remained intact in the first season of sports betting evolution. However, it remains to be seen if the NFL can survive legalized sports betting in the future.