The NFL is the last American sports league to sign an official betting deal. The NFL recently announced three sportsbooks as its official betting partners. As part of this deal, the sportsbooks will receive official league data and can leverage that to promote their relationship with the league and tie their brands to statistics. The deal is worth nearly $1 billion if the deal holds up, but the NFL can opt out at any time. That’s a big step for the league.
The partnership will also benefit betting fans as the two companies will work to improve fan experiences. Betfair will feature in digital platforms and on the team’s women’s jersey. Betfair and the Palmeiras will work together on promotions and fan experiences. The partnership will last for three years, and both companies hope to continue the relationship. In the meantime, the new partnership will help bettors win big. The new deal is the latest example of the power of partnerships.
With the recent launch of a new mobile sportsbook in Tennessee, betting is likely to continue to grow. The Tennessee Sports Wagering Advisory Council announced that wagers in January 2022 were at an all-time high. In February, the total sports betting handle in the state was below the record set in March of that year. But, despite the state of the state, the Tennessee sportsbook industry continues to grow. The Tennessee sports wagering industry had a record-breaking $386.1 million in wagers in Tennessee in January 2022. However, the February and March of 2022 were well below this figure. As a result, many people in Tennessee will still be betting online when it comes to college sports.