Official betting is a great way for sports fans to bet on their favorite team and event. While the odds are often not easy to interpret, official betting helps sports fans understand them. There are many factors that go into making a game’s odds. The NFL, for example, has signed official betting data deals with three sportsbooks. In return, these partners get access to official league statistics. They can also promote their relationship with the NFL through marketing and on-air promotions. If all goes according to plan, the NFL is expecting to generate $270 million in official sports betting this year. Other sportsbooks can sign similar deals with NFL teams to offer fans an official betting experience.
BetMGM and the Cincinnati Reds have a multi-year deal, with the latter becoming the official betting partner of the Reds in 2019. The two companies will partner to open a retail sportsbook in the Reds’ Great American Ballpark. The sportsbook will be located in a space currently occupied by the Machine Room restaurant, on the northeast side of the stadium. It will be accessible to fans at the arena plaza level.
In addition to the official MLB partnership, PointsBet is a major partner for NBC Sports. The two companies will work to integrate sports betting content on their television and radio networks. In addition, PointsBet will have branding at Comerica Park and access to advertising on the Tigers’ radio network.