The NFL is one of the last American sports leagues to sign an official betting agreement. The league has chosen three sportsbooks to become its official betting partners. The benefits of signing an official betting agreement with the NFL are clear: sportsbooks will get access to official league data and statistics, and can use this information to promote their relationship with the league and tie their brand to statistics. If the five-year deal works, the NFL will receive almost $1 billion in revenue, but it can opt out after three years.
In 2018, when sports betting became legal in the U.S., NASCAR recognized the importance of an official sportsbook product. It developed its first-ever official betting solution, featuring over 25 in-race bet types and enabling sportsbooks to take bets on every lap of each race. The official betting solution gives fans in regulated states an immersive, live experience. The two parties have agreed to share exclusive content and use the rights to their logos and digital assets.
PGA Tour officials are bullish on in-play betting, which refers to bets placed during the event. The term “in-play” refers to betting on a particular event rather than before it takes place. It can include a player versus player wager, or a wager made based on live action. For example, imagine a threesome coming through the final three holes. A player with a two-hundred-yard-plus shot on a par-5 hole is favored.