Several sports leagues have partnered with sports betting operators to offer fans official betting solutions. These partnerships are a way for companies to build a common ground and to work together to make sports betting more exciting. Often, these partnerships are not one-off deals, but rather an expansive portfolio of extensive relationships.
The NFL has established an exclusive partnership with Caesars Sportsbook. This partnership includes an advanced sports betting product, which gives fans in regulated states a highly engaging live experience. There are also tools available to self-exclude for a certain amount of time, as well as links to support services. The NFL has integrated gambling content into its broadcasts, and expects to generate $270 million in revenue through official sports betting this year.
In Arizona, sports betting is legal. Bettors can place wagers at racetracks and certain off-track betting locations. The state’s sports betting market includes college sports events and horse racing. Currently, there are 17 legal online sportsbooks. These betting websites are regulated by the Arizona Department of Gaming. Several of these operators offer promotions and bonus offers.
Other sports leagues, such as the PGA Tour, have developed relationships with betting operators. This has led to a rapid spread of partnerships throughout the US in the past three years. PGA Tour’s vice president of gaming, Scott Warfield, believes that sports betting will grow significantly in the next five to 10 years. In order to succeed in this market, PGA Tour must be proactive in its approach to sports betting content.