Among the biggest sports betting markets in the US, NHL betting is still not a big moneymaker. But it is catching up quickly, and a lot of states now offer legal NHL betting. In the past three years, partnerships between leagues and betting operators have grown rapidly across the country. Some of the largest deals have included construction of in-stadium lounges, advertising, and data rights.
The PGA Tour has also taken advantage of the growing legal sports betting industry to create a series of innovative betting products, including a comprehensive integrity program and a robust data-powered solution. It also partnered with IMG ARENA to license live scoring data. In addition, it has a nifty marketing campaign called Have A Game Plan.
The NFL is the last major American sports league to sign an official betting deal. The league has signed a deal with Caesars and William Hill. As a result, betting partners receive official NFL data, ad hoc promotions, and the chance to build a rapport with the league. However, after years three and four, the NFL has the option to opt out.
The NBA has taken a similar approach, enlisting Sportradar and Genius Sports to share league data. They are also planning to build sports lounges in its stadiums. The PGA TOUR is a platinum member of the National Council on Problem Gambling. In addition, its vice president of gaming, Scott Warfield, says the TOUR is preparing for a significant growth in events in the next five to ten years.