The NFL is one of the last major American sports leagues to sign official betting deals. It recently announced three sportsbooks as its official betting partners. This will give these companies access to official NFL data and promote their relationship with the league. They will also have exclusive access to NFL content on television and online, allowing them to integrate betting into their broadcasts this fall.
The partnership is one of the biggest in sports betting. It allows sportsbooks to offer official league data to fans. The NBA also enlists Genius Sports and Sportradar to supply the league with betting data. The result is a highly engaging live betting experience for fans across regulated states. For this reason, sports betting has become a popular activity in the United States.
In addition to the partnership, the two leagues also announced a marketing and content agreement with bet365. As an Official Betting Operator (OBO) outside of North America, bet365 will offer odds on leaderboards, player pages, and TOURCast, the interactive 3D video coverage of golf. Several countries, including the UK, Ireland, and Australia, are expected to benefit from the deal.
In the United States, sports gambling has been legal since September 2021. The first sportsbooks opened in Arizona in 2021. Currently, there are 18 licensed sports betting sites in Arizona. These websites offer a variety of deposit and withdrawal options. Some of the sportsbooks even offer no-fee sports betting.