It seems the NFL is the latest sports league to sign official betting deals with sportsbooks. The NFL recently announced three sportsbooks as its official betting partners. The sportsbooks get access to official league data, which they can use to promote their relationship with the league and tie their brands to statistics. The NFL will receive nearly $1 billion if the five-year deal holds. However, the NFL can opt out after three years. For now, the NFL has not made any official announcements about which sportsbooks it will work with.

The NFL has been aggressive in its pursuit of official betting deals with other sportsbooks. It has also sought to incorporate gambling into the game experience at stadiums. Last April, the NFL announced partnerships with DraftKings, FanDuel, and Caesars. It expects to earn $270 million from the gambling partnerships this year. However, other sportsbooks are not allowed to market this relationship outside the stadium. That leaves sportsbooks with the unique challenge of attracting viewers from other states to sign up.

After the Professional and Amateur Sports Protection Act was repealed in 2018, the PGA TOUR took action. The organization established a robust integrity program, partnered with IMG ARENA and Genius Sports to license live scoring data, and joined the American Gaming Association’s Have a Game Plan campaign. In addition, the company will be able to advertise on TOUR partner platforms and use the PGA TOUR marks in the United States. In addition, it will be able to distribute highlights to users who have placed bets on the TOUR.