The NFL has become the latest American sports league to sign official betting deals with sportsbooks. The NFL announced that three sportsbooks will become official betting partners. These companies will gain exclusive access to NFL content, as well as opportunities to tie their brands and marketing efforts to team stats. If the new deal goes through, the NFL will be paid nearly $1 billion over the next five years. However, the league may opt out after three years. Official betting partners will also be required to share their own data about teams and players with the NFL and the public.
The deal between the two organizations is a win-win situation for both parties. The sports betting market is growing rapidly and with the addition of NASCAR, it has become even more popular. Fans from all over the country can place bets on their favorite drivers and teams. In addition to that, a plethora of other sports events, such as the Masters, will now be able to wager on races. By providing an official betting solution, NASCAR can provide its fans in regulated states with an engaging live experience.
The deal also enables MGM books to use NBA logos on their oddsboards. While gambling laws aren’t set in stone, the legality of betting by NBA teams is not yet regulated. This means that other sports leagues could pursue similar deals. The CEO of William Hill U.S. said that his company gets calls daily from teams looking for sponsorship deals. Despite the current legal hurdles, sports betting will be a popular option for betting in the U.S.