In the United States, the NFL is one of the last major sports leagues to sign official betting deals. It announced three sportsbooks last month as official betting partners, which allows them to gain official league data. This partnership also lets them promote their relationship with the league and tie their brands to its statistics. If the five-year agreement goes as planned, the NFL will receive nearly $1 billion in revenue from its gambling partners. After the first three years, the NFL can opt out.
In the United States, sports betting became legal last year, and it is now possible for sports fans to place a wager on a sporting event. The PGA Tour has joined the race by allowing betting on it. To make it even more exciting, the league has created an official betting product that helps sportsbooks offer customers a unique experience. As a result, NASCAR’s new official betting solution allows fans in regulated states to bet on their favorite team.
In addition to the NFL, the NBA and XFL are now betting partners with the same company. The New Orleans Pelicans will be betting on their favorite team through BetRivers Louisiana Sportsbook. The website is only available for residents of Louisiana and the new sportsbook will launch on mobile in January. Louisiana sports betting revenues grew 3.4 million dollars during the NFL championship weekend alone. The new sportsbook’s signage will be prominently displayed in the Smoothie King Center and will be located in the front row of courtside seats. Additionally, the betting lounge has been rebranded as the BetRivers Chairman Lounge.