While there are plenty of sportsbooks that offer odds on NFL games, many do not have an official betting relationship with the league. These sportsbooks can sign their own deals to obtain official betting data, but they cannot market their relationship outside their local area. It is also possible to sign an official betting data partnership with a local team, but that relationship is limited to those sportsbooks within the state in which the team is located. Ultimately, the NFL will decide which betting partners are acceptable for its games.
In the United States, sports betting has gained momentum in recent years. For example, FanDuel has become the official betting partner of the New York Yankees, with the team and fandom benefiting. FanDuel will host VIP hospitality at Yankee Stadium and display advertising behind home plate during televised games. The partnership is part of a larger effort to increase fan focus and enhance betting experiences. It is also one of the first cases of a sportsbook integrating with a professional team.
Earlier this year, the PGA TOUR and DraftKings signed a multi-year partnership. DraftKings will use official NBA trademarks throughout its mobile sports betting app and in its physical sportsbook locations. In addition, the partnership will give the company rights to distribute daily odds updates, as well as video content, through the PGA TOUR Digital and SiriusXM PGA radio services. In return, the two companies will jointly market and advertise on the PGA TOUR and its partners.