The NFL has partnered with official betting operators to bring gambling into its broadcasts. The move allows fans to place wagers on games and make an investment in their favorite team. The league expects to generate $270 million in revenue this year. The NFL is not the only league looking to tap into sports betting. The NBA League are also looking to expand the use of betting.
Official betting partnerships offer partners a chance to make their brands more accessible to a wider audience. A partnership with an NBA or NFL team, for example, could result in increased exposure for an athlete. Another example of a partnership with a sports betting company would be the NFL and the PGA. Both organizations have signed partnerships with FanDuel and DraftKings.
The state of West Virginia was one of the first to launch sports betting online. It was one of the first states to do so post-PASPA. As a result, it was seen as quite progressive for a small and unassuming state. Now, the state is allowing sports betting on its mobile app, which is powered by a software program called Scoreboard.
As of this writing, seven states have allowed widespread legal sports betting and have received nearly $8 billion in wagers. Other states are expected to legalize sports betting in the near future, including Montana, Indiana, Iowa, and Washington, D.C. Several more states are poised to follow suit, and it is expected that nearly 70 percent of the country will have legal sports betting by 2024. The NFL is moving slowly, but it seems that fans are open to the idea.