In recent years, NFL teams have begun partnering with betting operators to introduce gambling content to their broadcasts and fans. The league plans to generate $270 million in revenue this year by incorporating gambling into its content. Its media partners are already jumping in to the fray. Fox, for example, has launched its own sportsbook, Fox Bet. In addition, ESPN has partnered with Caesars to create a Las Vegas set for gambling content. The NFL has taken a cautious approach to the new venture, however. Its research indicated that fans preferred mobile apps for betting, but they were less enthused by the betting kiosks in stadiums.

After the passage of sports betting legislation in the U.S., bookmakers across the country have been expressing their frustration on social media. Some bettors have even secretly recorded their interactions with sportsbook staff. In addition, sportsbooks are implementing new technology to streamline the betting process. For example, the use of real-time data allows users to bet on specific games, teams, and even individual races.

Another development in the sports betting space is the development of official betting partnerships between sports leagues and betting companies. This will enable them to distribute official data and video to sportsbooks worldwide. This will enable bookmakers to process wagers more quickly and provide live betting odds with greater shelf life. Although bookmakers have been using commercial data feeds for decades, this new approach will allow them to reach more consumers and have longer-lasting odds.