While official betting deals have become commonplace in the world of professional sports, the NFL has been the last American league to make the move. The NFL announced that three sportsbooks have become official partners, giving them access to official league data, which they can use to promote their relationship with the league and tie their brands to statistics. If the five-year deal goes as planned, the NFL will be paid nearly $1 billion. The league can opt out after the first three years, however.
Since the repeal of the Professional and Amateur Sports Protection Act in 2018, the PGA TOUR has been working to improve the integrity of its betting offerings. The PGA TOUR has partnered with IMG ARENA and Genius Sports to license live scoring data and has developed a robust integrity program. In addition, the TOUR is a platinum member of the National Council on Problem Gambling and aligned with the Have a Game Plan campaign and the American Gaming Association.
As an official betting partner of MLB, DraftKings will offer its customers an enhanced experience during the MLB Postseason. The company will also have on-site brand exposure during MLB Jewel Events. The brand will debut at the T-Mobile Home Run Derby, which will feature an on-field “Hit It Here” trigger and offer 2021 World Series tickets. As part of the agreement, DraftKings is also launching two free-to-play pools around the Home Run Derby, which will provide its customers with the opportunity to win $50K in prizes.