Major Sports Announces Official Betting Deals

The NFL is the latest American sports league to announce official betting deals. In a five-year deal, the league will pay three sportsbooks nearly $1 billion if all three remain partners. This is an important step for both the NFL and the betting industry, as it will allow betting companies to have access to official league data and tie their brands to statistics. However, it must be noted that official betting partners cannot market their relationship outside the league. For that reason, these sportsbooks must remain impartial when advertising their betting products and services.

In other major sports, the NBA and the XFL are the leagues with which the NFL and NBA are officially partnered. In addition, the NHL have joined forces with a sports betting operator called PointsBet. PB Sportsbook recently launched PointsBet Indiana, while the NFL and NBA have both partnered with the company. The sports betting website is currently available in three states: Nevada, Kentucky and Indiana. With this partnership, fans will be able to place wagers on both teams.

In another big partnership, Betfair and the Brazilian league football club Palmeiras have partnered up to provide online and mobile sports betting. The partnership will feature Betfair’s branding across all the club’s digital platforms, including the Palmeiras women’s team kit. Betfair will also work together on promotions and fan experiences. The companies are also working on the development of new products and services. They also hope to increase the awareness of their brand throughout the league.