The NFL has signed multiyear agreements with DraftKings, FanDuel, and Caesars Entertainment to offer betting content on NFL games. These agreements give all three companies exclusive access to NFL content and will begin this fall. The NFL also hopes to integrate betting content into its NFL Network broadcasts. This move has several benefits.

One benefit is that DraftKings will have exclusive rights to the PGA TOUR’s trademarks in the United States. It will also have the rights to advertise on TOUR media and partner platforms, as well as create and distribute pre-game betting programming and highlights to users. DraftKings has been offering golf betting since the TOUR returned to the U.S. in June, and the number of users is rising.

With the legalization of sports betting in the U.S., the sport has become even more popular. With more than a billion dollars in wagers placed each year on NFL games, NASCAR needed a new official betting solution for their sportsbooks. The team created a groundbreaking official betting product that allows sportsbooks to take bets on every lap of every race. This unique betting solution gives fans in regulated states an exciting and immersive live experience.

In addition to Fox, the NFL and other major media companies have announced official betting partnerships. While some of these partnerships are single-shot deals, others are huge portfolios of extended relationships. DraftKings, one of the most popular and innovative companies in the sector, has signed several agreements that expand its reach across multiple states.