DraftKings announced a new partnership with the PGA TOUR. As the first official betting operator, DraftKings will receive rights to the TOUR’s trademarks in the United States and will create and distribute pre-game betting programming. DraftKings is the fourth most popular sport on its website. In addition to its partnership with the TOUR, DraftKings will be able to offer its customers exclusive access to video highlights and other content associated with the tournament.
The NFL concluded that an ideal sports gambling legislation would create a clear market, protect consumers, and prohibit insider betting. Under such legislation, the NFL would ensure the integrity of its betting operations by requiring its players to participate in gambling-related training and use of the league’s data to settle bets. In addition, the league would prohibit insider betting and put the onus on operators to monitor and prevent insider betting. To pass the bill, the NFL needed the backing of the owners of its 32 teams, which fell into four categories:
NFL broadcasters are allowed to sell up to six sportsbook commercials per game, to approved operators and the league’s exclusive sportsbook partners. Other networks are also experimenting with gambling-themed broadcasts. Last year, ESPN partnered with sportsbook operator Fox Bet to produce gambling-themed content. Currently, the NFL does not allow its official betting partners to use the team’s name, although Fox has partnered with several other media companies.