The NFL is one of the last American sports leagues to sign official betting deals. It recently announced three sportsbooks as official betting partners. These partners will receive official league data, which allows them to promote their relationship with the league and tie their brands to statistics. This five-year deal will cost the NFL almost $1 billion if the partners live up to their promises. The NFL has the right to opt out at the end of three years, however. So how can betting sites benefit from this deal?
BetCity is a leading sports betting operator in the Netherlands, and has now expanded its footprint into international sports. The new partnership will see the company become the official betting partner of the International Hockey Federation (FIH). As the first gambling operator to partner with a national sports governing body, BetCity will sponsor some of the most important hockey events, including the FIH Hockey Pro League in the Netherlands and the FIH Women’s World Cup.
Betfair has also announced an agreement to sponsor the Campeonato Carioca, the most popular regional football tournament in Brazil. This partnership will see Betfair appear across the club’s digital platforms and on the women’s team kit. The two companies will work together on fan experiences, promotions, and more. There is no doubt that the relationship will be fruitful. And who wouldn’t want to bet on the game of their favorite team?